Millie Labs · Melbourne

Builtbyanoperator.Engineeredtolast.

I run two food businesses, so I know what slow, broken systems really cost. Tell me what's eating your time or your sales, and I'll design a fix that pays for itself.

Orders come in through Instagram DMs and we lose track…
Millie is listening

We'll come back with a solution that genuinely helps your business, or we won't contact you at all.

Built in public

Real systems, running in real businesses.

Everything here is live, done, or being built right now. If you follow along on socials, this is where the stories end up.

AI · Instagram + MessengerLive

DM sales assistant

An AI assistant for a Melbourne cake studio that answers order enquiries in Instagram and Facebook DMs, asks the right questions and quotes from the menu.

Handles most enquiries before a human steps in
Shopify · Custom theme codeLive

Custom cake builder + delivery scheduler

Replaced two paid apps with one simple product builder and a delivery-date step that can't block checkout.

Two app subscriptions gone
Shopify · AuditDone

Checkout leak audit

Traced why 34 shoppers reached checkout in 90 days but only 2 bought: a cart widget, a badly timed popup, mixed prices and bot checkouts.

Every cause found and ranked
AI · Document automationLive

Job sheets to customer reports

Snap a photo of a handwritten job sheet. AI reads it, you check it, and out comes a branded report plus invoice lines for Xero.

Try the live demoOpen demo →
AI · Document automationLive

Supplier quote comparison

Quotes in any format, compared like for like, with every item a supplier left out flagged before you order.

Try the live demoOpen demo →
Klaviyo · Make · NotionBuilding

Brownie brand launch engine

A pre-launch engine for a new brownie brand: quiz, referral competition and email flows ahead of a 25 November drop.

Launching 25 Nov

Why Millie Labs

Theeraofhandingyourproblemstoengineersandhopingtheyunderstandthemisover.Yoursystemsshouldbedesignedbysomeonewho'sintheditcheveryday,someonewhoknowswhatabrokencheckoutcostsat9pmandhowmanyhoursvanishintocopyingordersbetweenapps.Idesignfromtheoperator'sside,thenbuilditproperlysoitkeepsworking.

Malindu Pamunuwila · Founder, Millie Labs · Runs Bakeology Studios

Free resources

Take what helps. No strings.

The same playbooks used in real businesses, rewritten as templates you can use today.

Ways to work together

Start small. Keep what works.

Start here

Store Revenue Audit

A$450

Founding rate, first 3 brands (normally A$750)

Find exactly where your store is leaking orders.

  • Recorded video walkthrough of every leak
  • Ranked fix list with effort and impact
  • Done in 5 business days
  • Fee credited if you go ahead with fixes
Book the audit

Fix Sprint

From A$1,500

A fixed-price sprint on the problems that matter most.

  • Scoped from an audit or a chat
  • Fixed price, no hourly surprises
  • Usually 1 to 2 weeks
Start a conversation

Monthly Care

A$1,500 to 2,000/mo

Your store and emails, looked after every month.

  • Store fixes and improvements
  • Klaviyo flows and campaigns
  • One-page monthly report
  • Four brands at a time, max
Start a conversation

Custom Systems & AI

Quoted per project

Automations, AI assistants and tools built around how you actually work.

  • DM and enquiry assistants
  • Document and data automation
  • Integrations between your tools
Start a conversation

Notes from the ditch.

What's working in my own businesses, what broke, and the systems that fixed it. Occasional, useful, never salesy.